Silas

Welcome to the new era of body care. Silas is a natural cosmetics company catering to every part of the body—and every person. The entire line features the cleanest facial-grade, vegan, cruelty-free, non-toxic ingredients around. Dermatologically- and gynecologically-tested, the brand lies at the intersection of health and beauty.

While developing a fun, fresh logo and branding package, I wanted to pay homage to the founder Jordon’s grandfather—aptly named Silas. To do just that, I incorporated a flower into the logo, honoring the man who sparked Jordon’s love of all things apothecary, and offering a taste of that groovy-retro style she envisioned. For the serum packaging, I kept the materials clean and classic, with just the logo, the flower element, and the brand’s classic orange color. I infused other hues into the product box, and created the mailbox to match with an added personal touch. Finally, I completed the project with a curated Instagram feed and story ads.